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Got your attention? : how to create intrigue and connect with anyone

Author: Sam Horn
Publisher: Oakland, CA : Berrett-Koehler Publishers, [2015]
Series: BK business book.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
<SPAN STYLE=>In an impatient world of infobesity, people don't want more information & mdash;they want to be intrigued and they want to be intrigued <SPAN STYLE= font-style:italic;>fast <SPAN STYLE=>. After all, goldfish have longer attention spans than humans & mdash;nine seconds to our eight. So, right now, people want to know, & ldquo;How is this relevant and useful to me? Why are you worth my  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Horn, Sam.
Got your attention?
(DLC) 2014041888
(OCoLC)889180189
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sam Horn
ISBN: 9781626562523 1626562520 9781626562516 1626562512
OCLC Number: 903588460
Description: 1 online resource.
Contents: Cover; Contents; Introduction: What is INTRIGUE and Why Is It Important?; Part I: I = INTRO: Open with an INTRO that Has People at Hello; Chapter 1: Ask "Did You Know?" Questions; Chapter 2: Show Them the Fish; Chapter 3: Share What's Rare; Chapter 4: Turn a No into a Yes; Chapter 5: Psych Yourself Up, Not Out; Part II: N = NEW: It's Not Enough to Be True; It Needs to Be NEW; Chapter 6: Create the Next New Thing; Chapter 7: Keep Current; Chapter 8: Look at the World with Reawakened Eyes; Chapter 9: Cause Aha's with Ha-Ha's; Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT. Chapter 10: Keep it Brief or They'll Give You GriefPart IV: R = REPEATABLE: If People Can't REPEAT It; They Didn't Get It; Chapter 11: Craft a Phrase-that-Pays; Part V: I = INTERACT: Don't Just Inform, INTERACT; Chapter 12: Never Again Deliver an Elevator Speech; Chapter 13: Create Mutually Rewarding Conversations; Chapter 14: Facilitate Interactive Meetings and Programs; Part VI: G = GIVE: GIVE Attention First; Chapter 15: Customize to Connect; Chapter 16: Listen Like You Like to Be Listened To; Part VII: U = USEFUL: If It Isn't Actionable, It Isn't USEFUL. Chapter 17: Establish Real-World RelevanceChapter 18: Offer Options, Not Orders; Part VIII: E = EXAMPLES: Don't Tell Stories; Share Real-World EXAMPLES; Chapter 19: Illustrate Ideas with Dog on a Tanker Examples; Chapter 20: Put People in the SCENE; Summary and Action Plan: What's Next?; Chapter 21: Expand Your Influence-For Good; The INTRIGUE Creed; The INTRIGUE Quiz; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; We Want to Hear from You!
Series Title: BK business book.
Responsibility: by Sam Horn.
More information:

Abstract:

<SPAN STYLE=>In an impatient world of infobesity, people don't want more information & mdash;they want to be intrigued and they want to be intrigued <SPAN STYLE= font-style:italic;>fast <SPAN STYLE=>. After all, goldfish have longer attention spans than humans & mdash;nine seconds to our eight. So, right now, people want to know, & ldquo;How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime? & rdquo; Bestselling author and ace communication strategist Sam Horn reveals her & ldquo;secret sauce & rdquo; for truly connecting with people & mdash;whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders & mdash;anyone who wants to build meaningful relationships with others. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up & mdash;this book has been called <SPAN STYLE= font-style:italic;>How to Win Friends and Influence People <SPAN STYLE=> for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.

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