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Government public relations : a reader

Author: Mordecai Lee
Publisher: Boca Raton : CRC Press, ©2008.
Series: Public administration and public policy, 136.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Public relations play a crucial role in advancing the work of public agencies."The Government Public Relations Reader"introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues surrounding the relationship between the  Read more...
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Additional Physical Format: Online version:
Government public relations.
Boca Raton : CRC Press, ©2008
(OCoLC)760711993
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mordecai Lee
ISBN: 9781420062779 1420062778
OCLC Number: 131066304
Description: xxvii, 425 pages : illustrations ; 26 cm.
Contents: Section 1. Overview of government public relations --
section 2. Purposes of government public relations : media relations --
section 3. Purposes of government public relations : public reporting --
section 4. Purposes of government public relations : responsiveness to the public --
section 5. Purposes of government public relations : outreach --
section 6. Crisis management as government public relations --
section 7. The external environment of government public relations --
section 8. The extended public sector : public relations by nonprofit agencies --
section 9. Future trends in government public relations --
section 10. Appendix.
Series Title: Public administration and public policy, 136.
Responsibility: edited by Mordecai Lee.
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Abstract:

Public relations play a crucial role in advancing the work of public agencies. This text introduces the theory, practice, and context of public relations and describes the advantages of implementing  Read more...

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