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Grande expectations : a year in the life of Starbucks' stock

Author: Karen Blumenthal
Publisher: New York : Crown Business, ©2007.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new products, and clever promotions, revealing how the  Read more...
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Additional Physical Format: Online version:
Blumenthal, Karen.
Grande expectations.
New York : Crown Business, c2007
(OCoLC)648641739
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Karen Blumenthal
ISBN: 0307339718 9780307339713
OCLC Number: 74353700
Description: 309 p. ; 25 cm.
Contents: January: a new year --
February: the annual meeting --
March: the stock --
April: the growth --
May: buybacks --
June: the investors --
July: the trader --
August: the coffee moat --
September: the stock split --
October: same-store sales --
November: the analyst --
December: the earnings --
January: the annual review --
Epilogue: another new year.
Responsibility: Karen Blumenthal.
More information:

Abstract:

Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new products, and clever promotions, revealing how the many players--big and small investors, company management, analysts, and the media--propel its shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water.--From publisher description.

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