详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Dave Balter; John Butman |
| ISBN: | 1591841100 9781591841104 |
| OCLC号码: | 60671851 |
| 注意: | Includes index. |
| 描述: | viii, 214 p. ; 26 cm. |
| 内容: | Introduction: Welcome to the grapevine -- Who talks about products and why? -- Word-of-mouth is not buzz -- How word-of-mouth proliferates -- The myth of the influentials -- Word-of-mouth storytelling -- The weird value of negativity -- What's next for word-of-mouth? |
| 责任: | Dave Balter and John Butman. |
| 更多信息: |
摘要:
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
标签
添加标签 目的是为 "Grapevine : the new art of word-of-mouth marketing".
争取是第一个!
