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Grapevine : the new art of word-of-mouth marketing
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Grapevine : the new art of word-of-mouth marketing

著者: Dave Balter; John Butman
出版商: New York : Portfolio, 2005.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
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所有的著者/提供者: Dave Balter; John Butman
ISBN: 1591841100 9781591841104
OCLC号码: 60671851
注意: Includes index.
描述: viii, 214 p. ; 26 cm.
内容: Introduction: Welcome to the grapevine --
Who talks about products and why? --
Word-of-mouth is not buzz --
How word-of-mouth proliferates --
The myth of the influentials --
Word-of-mouth storytelling --
The weird value of negativity --
What's next for word-of-mouth?
责任: Dave Balter and John Butman.
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摘要:

Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.

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