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The graphic artist and his design problems : creative problems of the graphic designer : design and training in commercial art = Gestaltungsprobleme des Grafikers : Gestalterische und erzieherische Probleme in der Werbegrafik : die Ausbildung des Grafikers = Les problèmes d'un artiste graphique : typographie, dessin, photo, labels, couleurs, etc. Preview this item
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The graphic artist and his design problems : creative problems of the graphic designer : design and training in commercial art = Gestaltungsprobleme des Grafikers : Gestalterische und erzieherische Probleme in der Werbegrafik : die Ausbildung des Grafikers = Les problèmes d'un artiste graphique : typographie, dessin, photo, labels, couleurs, etc.

Author: Josef Müller-Brockmann
Publisher: Niederteufen, Schweiz : A. Niggli AG ; Zürich : Sulgen, ©2003.
Edition/Format:   Print book : English : [Rev. ed.]View all editions and formats
Summary:

Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of  Read more...

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Additional Physical Format: Online version:
Müller-Brockmann, Josef, 1914-1996.
Graphic artist and his design problems.
Niederteufen, Schweiz : A. Niggli AG ; Zürich : Sulgen, ©2003
(OCoLC)894927407
Document Type: Book
All Authors / Contributors: Josef Müller-Brockmann
ISBN: 3721204662 9783721204667
OCLC Number: 53437197
Language Note: In English, French, and German.
Notes: Revised edition of: Gestaltungsprobleme des Grafikers.
Description: 199, [1] : illustrations (some color) ; 23 x 26 cm
Contents: The graphic artist and his task --
From illustrative to objective graphic art --
Typography in advertising --
Sans serif as the expression or our age --
Photography in advertising --
Illustration in advertising --
Colour in advertising --
Logo and brand name in advertising --
Copy in advertising --
Uniformity in advertising --
Form to match the content --
The grid as an aid in the design of advertisements, catalogues, exhibitions, etc. --
The graphic artist as exhibition designer --
Cultural publicity --
Concert posters for the Tonhalle Gesellschaft Zurich --
Photographic experiments --
Teamwork --
Science and visual communication --
A training system for the graphic designer --
Biography.
Other Titles: Gestaltungsprobleme des Grafikers
Responsibility: J. Müller-Brockmann ; [English translation by D.Q. Stephenson and Charles Whitehouse].

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