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Graphic design : a new history

Author: Stephen Eskilson
Publisher: New Haven, Conn. : Yale University Press, ©2012.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
This 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes,  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Stephen Eskilson
ISBN: 9780300172607 0300172605
OCLC Number: 732848086
Description: 464 pages : illustrations (chiefly color) ; 30 cm
Contents: The origins of type and typography --
From Gutenberg to Bodoni --
1. The nineteenth century: an expanding field. The Industrial Revolution and the rise of urban mass culture : New technologies ; Photography: European newspapers and the law ; New design theories ; The popular book and print ; Mass-marker advertising: the broadsheet and the poster ; Nineteenth-century type ; Typesetting and competition ; Advertising agencies ; William Morris --
The Arts and Crafts movement : William Morris's Kelmscott Press --
The advent of graphic design --
2. Art Nouveau: a new style for a new culture. French Art Nouveau : Jules Chéret ; Leonetto Cappiello: Japanese prints ; Alphonse Mucha ; Sensuality and symbolism: Absinthe, the Green Fairy --
Théophile Steinlen ; Henri de Toulouse-Lautrec --
The United States : Harper's and Japanese prints ; The portrayal of young women ; Will H. Bradley --
England : English Art Nouveau ; Arthur Liberty and Liberty's ; Aubrey Beardsley ; The Beggarstaff Brothers --
Art Nouveau in Scotland, Austria, and Germany --
Glasgow, The Four : The Glasgow School of Art, Celtic revival: Celtic manuscripts and The Four ; Charles Rennie Mackintosh --
Vienna Secession : Gustav Klimt ; The Secession Building --
Ver Sacrum --
Wiener Werkstätte : Werkstätte style ; Austrian Expressionism: Oskar Kokoschka, Egon Schiele --
Art Nouveau in Germany : Pan and Jugend magazines ; Blackletter ; Simplicissimus magazine ; Henry van de Velde ; Peter Behrens ; Behrens and AEG --
3. Sachplakat, the First World War, and Dada. Sachplakat in Germany : Lucian Bernhard and the Priester breakthrough ; The Sachplakat phenomenon ; Ludwig Hohlwein ; Posters and typography --
The First World War : Wartime propaganda ; Emasculating messages ; Canadian war posters --
The United States : War posters and James Montgomery Flagg: Uncle Sam, an American icon ; Howard Chandler Christy --
France --
The central powers : Realism versus abstraction --
Dada : Tristan Tzara ; Dada in Paris ; Dada in Berlin ; Kurt Schwitters and Merz. 4. Modern art, modern graphic design. Montparnasse --
Cubism : Guillaume Apollinaire's Calligrammes ; Robert and Sonia Terk Delaunay --
The London underground : Frank Pick ; Edward McKnight Kauffer ; Signage and visual identity --
Futurism : "Words in freedom" ; Lacerba ; Vorticism: Book design in Britain --
Purism : The machine aesthetic ; The new spirit --
Art Deco in France and Britain : Poster art: Cassandre and Carlu: Art Deco in Asia ; The Normandie ; Art Deco type design ; Bookbinding --
Art Deco and colonialism : The 1931 International Colonial Exposition --
5. Revolutions in design. De Stijl : Seeking universal harmony ; typography and journal design ; De Stijl redesigned ; De Stijl architecture ; De Stijl poster design ; De Stijl and Dada --
Revolution in Russia --
The Russian Revolution and the Bolshevik poster : Alexander Apsit, Boris Zvorykin, Dmitri Moor: Lubki and religious icons --
Russian Suprematism and Constructivism : Kasimir Malevich, Vladimir Tatlin ; A new utopia ; Constructivism and Alexander Rodchenko ; Alexander Rodchenko, Vladimir Mayakovsky ; Photomontage and film ; Filmic vision ; Gustav Klutsis ; Constructivists under Stalin ; Film posters: the Stenbergs ; El Lissitsky ; El Lissitsky in Germany --
6. The Bauhaus and the new typography. Dada and Russian Constructivism --
German Expressionism : Expressionist film ; Metropolis --
The Arbeitstrat für Kunst --
Weimar Bauhaus : Expressionism at the Bauhaus ; Constructivism and the Bauhaus ; László Moholy-Nagy: Women at the Bauhaus ; The 1923 Exhibition ; Political problems --
Dessau Bauhaus : New buildings ; Herbert Bayer ; Typophoto ; Depoliticization at the Bauhaus ; Type at the Bauhaus ; Paul Renner and Futura --
The new typography : Die neue Typographie ; Ring Neue Werbegestalter. 7. American modern and the Second World War. The American magazine : Fortune ; Mehemed Agha and Vanity Fair: Condé Nast, Vogue, and fashion photography ; Cipe Pineles ; Alexey Brodovich ; PM Magazine --
Government patrons : The Great Depression ; FAP posters ; Lester Beall --
The Museum of Modern Art : The International Style ; The "Machine Art" exhibition ; The "Cubism and Abstract Art" exhibition ; The "Bauhaus 1919-1928" exhibition --
Pulp magazines ; Germany in the 1930s : The Nazis and the mass media ; "Degenerate art" ; Typography under the Nazis ; John Heartfield's photomontages --
The Second World War : Germany ; Britain ; Russia ; The United States ; Norman Rockwell --
8. The triumph of the International Style. Swiss style : Jan Tschichold ; The predominance of Akzidenz Grotesk ; New typefaces ; The Swiss style in Zurich ; Neue grafik ; Design in Basel ; The spread of the Swiss style ; The International Style and corporate identity at Ulm --
The Netherlands --
England : Stanley Morison ; Jan Tschichold at Penguin ; Herbert Spencer ; Alan Fletcher --
American innovators : Alvin Lustig ; Saul Bass --
The International Style comes to America : Container Corporation of America ; Paul Rand: Bauhaus masters at American universities ; The breakthrough: Paul Rand and IBM ; Unimark International ; The golden age of logos --
The International Style in corporate architecture : The tilted "E" --
9. Postmodernism, the return of Expression. Postmodernism --
Psychedelic and rock graphics : British psychedelics ; Magazine and album design --
Push Pin Studio --
Postmodern graphic design : Historical consciousness ; Détournement ; Postmodern typography ; Robert Venturi and Learning from Las Vegas ; Wolfgang Weingart ; Dan Friedman and April Greiman ; Early desktop publishing ; Cranbrook Academy of Arts: The postmodern book and Richard Eckersley ; The Netherlands and Britain ; Tibor Kalman --
Postmodern architecture --
Digital typography : Emigre Graphics ; Digital typefaces and Zuzana Licko --
Postmodernism of resistance --
Continuing conflict --
10. Contemporary graphic design. Eclectic experiments : "Grunge" design ; Depoliticized design ; Celebrification ; Eclecticism, historicism, and appropriation ; Conceptual design ; MTV, coopting the counterculture ; Comics, manga, video games, and animé ; Graffiti and street art ; Illustration in a digital age --
The digital aesthetic : Resurgent idealism ; Wired magazine ; Techno type ; Web 1.0: beginnings ; Web 2.0: motion and interactivity: viral advertising ; Advertising transformed --
Motion graphics for film and television --
Contemporary typography : Digital crystal goblets ; Hoefler & Frere-Jones: Arial and comic sans ; Experimental type ; The end of type ; The danger of the digital --
Global graphics? --
Design it yourself --
The "citizen designer": Sustainability ; Bruce Mau and massive change ; Jonathan Barnbrook.
Responsibility: Stephen J. Eskilson.

Abstract:

This 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 550 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field. This edition includes a new chapter on nineteenth-century design, and expanded sections on Swiss Style, Postmodernism, and contemporary design.

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