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Graphic design as communication

Author: Malcolm Barnard
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In this companion volume to Fashion as Communication, Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Malcolm Barnard
ISBN: 0415278120 9780415278126 0415278139 9780415278133
OCLC Number: 55699440
Description: xi, 196 pages : illustrations ; 25 cm
Contents: Introduction --
Graphic design and communication --
Meaning: words and images --
Social, cultural and economic functions --
Audience markets --
Modernism --
Postmodernism and globalisation --
Graphic design and art --
Conclusion.
Responsibility: Malcolm Barnard.
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Abstract:

Explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.  Read more...

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