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Graphic Design as Communication.

Author: Malcolm Barnard
Publisher: Hoboken : Taylor and Francis, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barnard, Malcolm.
Graphic Design as Communication.
Hoboken : Taylor and Francis, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm Barnard
ISBN: 9781136477225 1136477225
OCLC Number: 852759091
Description: 1 online resource (213 pages)
Contents: GRAPHIC DESIGN AS COMMUNICATION; Copyright; Contents; List of Illustrations; Acknowledgements; 1 Introduction; Introduction; Who is this book for?; What is this book about?; Chapter outlines; 2 Graphic Design and Communication; Introduction; What is graphic design?; The functions of graphic design; Information; Persuasion; Decoration; Magic; Metalinguistic and phatic functions; What is communication?; Communication theory; Semiology; Signs and codes; Conclusion; Further reading; 3 Meaning: Words and Images; Introduction; Types of signs; Meaning: denotation and connotation; Meaning: layout. Meaning: anchorage and relayFoucault and graphic design; Metaphor/metonymy/synechdoche; Conclusion; Further reading; 4 Social, Cultutal and Economic Functions; Introduction; The relation to society and culture; Society; Social functions; Culture; Cultural functions; Childhood; Gender; The relation to economics; Consumption; Anti-consumption; Conclusion; Further reading; 5 Audiences and Markets; Introduction; Target practice; Ethnicity/race; Age; Gender; Conclusion; Further reading; 6 Modernism; Introduction; What is modernism?; Modernism and graphic design; European modernism. American modernismConclusion; Further reading; 7 Postmodernism and Globalisation; Introduction; What is postmodernism?; Postmodernism and graphic design; What is globalisation?; Globalisation and graphic design; Conclusion; Further reading; 8 Graphic Design and Art; Introduction; Art, graphic design and meaning; The artist and the designer; Cultural significance; Expression and individuality; Creativity and problem-solving; Function; Aura; Conclusion; Further reading; 9 Conclusion; Bibliography; Index.

Abstract:

Explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.  Read more...

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