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|Additional Physical Format:||Print version:
Graphic Design as Communication.
Hoboken : Taylor and Francis, ©2013
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
|Description:||1 online resource (213 pages)|
|Contents:||GRAPHIC DESIGN AS COMMUNICATION; Copyright; Contents; List of Illustrations; Acknowledgements; 1 Introduction; Introduction; Who is this book for?; What is this book about?; Chapter outlines; 2 Graphic Design and Communication; Introduction; What is graphic design?; The functions of graphic design; Information; Persuasion; Decoration; Magic; Metalinguistic and phatic functions; What is communication?; Communication theory; Semiology; Signs and codes; Conclusion; Further reading; 3 Meaning: Words and Images; Introduction; Types of signs; Meaning: denotation and connotation; Meaning: layout. Meaning: anchorage and relayFoucault and graphic design; Metaphor/metonymy/synechdoche; Conclusion; Further reading; 4 Social, Cultutal and Economic Functions; Introduction; The relation to society and culture; Society; Social functions; Culture; Cultural functions; Childhood; Gender; The relation to economics; Consumption; Anti-consumption; Conclusion; Further reading; 5 Audiences and Markets; Introduction; Target practice; Ethnicity/race; Age; Gender; Conclusion; Further reading; 6 Modernism; Introduction; What is modernism?; Modernism and graphic design; European modernism. American modernismConclusion; Further reading; 7 Postmodernism and Globalisation; Introduction; What is postmodernism?; Postmodernism and graphic design; What is globalisation?; Globalisation and graphic design; Conclusion; Further reading; 8 Graphic Design and Art; Introduction; Art, graphic design and meaning; The artist and the designer; Cultural significance; Expression and individuality; Creativity and problem-solving; Function; Aura; Conclusion; Further reading; 9 Conclusion; Bibliography; Index.|