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Graphic design history : a critical guide

Author: Johanna Drucker; Emily McVarish
Publisher: Boston : Pearson Education, 2012.
Edition/Format:   Print book : English : 2nd ed
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Document Type: Book
All Authors / Contributors: Johanna Drucker; Emily McVarish
ISBN: 0205219462 9780205219469
OCLC Number: 1008433199
Description: xxix, 386 p. : ill. (some col.) ; 28 cm.
Contents: From prehistory to early writing --
Classical literacy --
Medieval letterforms and book formats --
Renaissance design : standardization and modularization in print --
Modern typography and the creation of the public sphere --
The graphic effects of industrial production --
Mass mediation --
Formations of the modern movement --
Innovation and persuasion --
The culture of consumption --
Public interest campaigns and information design --
Corporate identities and international style --
Pop and protest --
Postmodernism in design --
Digital design --
Graphic design and globalization.
Responsibility: Johanna Drucker, Emily McVarish.

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