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Graphic design history : a critical guide

Author: Johanna Drucker; Emily McVarish
Publisher: Boston, Mass ; London : Pearson, ©2013.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Johanna Drucker; Emily McVarish
ISBN: 0205219462 9780205219469
OCLC Number: 817871385
Description: xxix, 386 p. : ill. (chiefly color), color maps ; 28 cm
Contents: In this Section:1. Brief Table of Contents2. Full Table of Contents1. BRIEF TABLE OF CONTENTS Chapter 1 From Prehistory to Early Writing 35,000-500 BCE Chapter 2 Classical Literacy 700 BCE-400 CE Chapter 3 Medieval Letterforms and Book Formats 400-1450 Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450-1660 Chapter 5 Modern Typography and the Creation of the Public Sphere 1660-1800 Chapter 6 The Graphic Effects of Industrial Production 1800-1850 Chapter 7 Mass Mediation 1850-1900s Chapter 8 Formations of the Modern Movement 1880s-1910s Chapter 9 Innovation and Persuasion 1910-1930 Chapter 10 The Culture of Consumption 1920s-1930s Chapter 11 Public Interest Campaigns and Information Design 1930s-1950s Chapter 12 Corporate Identities and International Style 1950s-1970s Chapter 13 Pop and Protest 1960s-1970s Chapter 14 Postmodernism in Design 1970s-1980s and Beyond Chapter 15 Digital Design 1970s-2000sChapter 16 Graphic Design and Globalization 2. FULL TABLE OF CONTENTS Chapter 1: From Prehistory to Early Writing 35,000-500 BCE Mark-makingPrehistoryProto-writingEarly writingThe spread of writing as idea and scriptThe alphabetConclusionTimelineTools of the trade Chapter 2: Classical Literacy 700 BCE-400 CE Variations of literacy and the alphabetThe function of graphic codesModels of writing: gestural and constructedWriting at the end of the Classical ageConclusionTimelineTools of the trade Chapter 3: Medieval Letterforms and Book Formats 400-1450 Medieval culture and graphic communicationGraphic media and contextsThe codex bookLetterforms, manuscript hands, and pattern booksGraphic forms of knowledgePublishing communities and graphic artsConclusionTimelineTools of the trade Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450-1660 Early print designGraphic communication in Renaissance culturePrint technology and type designGraphic forms of knowledgeConclusionTimelineTools of the trade Chapter 5: Modern Typography and the Creation of the Public Sphere 1660-1800 Printed matter and the public sphereNewsbooks, broadsheets, and newspapersPolitics and the pressGraphic arts and designModern type designOn the edge of industrializationConclusionTimelineTools of the trade Chapter 6: The Graphic Effects of Industrial Production 1800-1850 Industrialization and visual cultureIllustrated papersBook design for mass productionPrinting imagesAdvertising design and typographyFine art and graphic artCritical issuesConclusionTimelineTools of the trade Chapter 7: Mass Mediation 1850-1900s Printed mass mediaChanges in print technologyChanging patterns in the use of graphic mediaMedia networksGraphic design and advertisingPosters and public spaceConclusionTimelineTools of the trade Chapter 8: Formations of the Modern Movement 1880s-1910s Responses to industrialismArts and Crafts publicationsArts and Crafts disseminationArt NouveauJugendstilViennese designDecadence and AestheticismThe private press movement and modern designIntegration of design and industryConclusionTimelineTools of the trade Chapter 9: Innovation and Persuasion 1910-1930 Visual culture and avant-garde designThe graphic impact of Futurism and DadaFrom experiment to principlesPropaganda and mass communication studiesGraphic persuasion and its effectsInstitutionalizing graphic designConclusionTimelineTools of the trade Chapter 10: The Culture of Consumption 1920s-1930s Designing the modern lifestyleModern style in graphic designConsumer cultureThe professionConclusionTimelineTools of the trade Chapter 11: Public Interest Campaigns and Information Design 1930s-1950s Public interest and educationPhotojournalism and documentaryWartime propagandaWartime informationCommercial and technical uses of information designInformation analysis and design processConclusionTimelineTools of the trade Chapter 12: Corporate Identities and International Style 1950s-1970s Image and identity systemsInternational styleStyle, systems, and graphic design conceptsTechnologyThe professionConclusionTimelineTools of the trade Chapter 13: Pop and Protest 1960s-1970s Pop culture and styleSelf-conscious graphic designSlick surfaces and high production valuesCounterculture and the alternative pressRevolutionary culture and protestChanges in the professionCritical vocabularyConclusionTimelineTools of the trade Chapter 14: Postmodernism in Design 1970s-1980s and Beyond Postmodern stylesPostmodern consumption and conservatismCritical theory and postmodern sensibilityPostmodernism and activismChanges in the professionConclusionTimelineTools of the trade Chapter 15: Digital Design 1970s-2000s Digital technology: from punch cards and plotters to desktop computingMedia transitions: type design and publicationsFluidity and functionalityThe myth of immateriality and challenges of digital designConclusionTimelineTools of the trade Chapter 16: Graphic Design and Globalization Globalization and designGlobal encounters in designGlobal networks and technologyConclusionTimelineTools of the trade
Responsibility: Johanna Drucker, Emily McVarish.

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Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter Read more...

 
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