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Graphic design in the mechanical age : selections from the Merrill C. Berman collection

Author: Deborah Menaker Rothschild; Ellen Lupton; Darra Goldstein; Williams College. Museum of Art.; Cooper-Hewitt Museum.
Publisher: New Haven, Conn. : Yale University Press in conjunction with Williams College Museum of Art [and] Cooper-Hewitt National Design Museum, Smithsonian Institution, ©1998.
Edition/Format:   book_printbook : EnglishView all editions and formats
Database:WorldCat
Summary:
"Drawing from Merrill C. Berman's private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. European, Soviet, and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and  Read more...
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Genre/Form: Exhibition catalogs
Exhibitions
Named Person: Merrill C Berman; Merrill C Berman
Document Type: Book
All Authors / Contributors: Deborah Menaker Rothschild; Ellen Lupton; Darra Goldstein; Williams College. Museum of Art.; Cooper-Hewitt Museum.
ISBN: 0300074948 9780300074949 0913697230 9780913697238
OCLC Number: 39218809
Notes: "Art and design from the Merrill C. Berman collection"--Half title page.
Catalog of an exhibition to be held at the Williams College Museum of Art, Williamstown, Massachusetts and the Cooper-Hewitt National Design Museum, New York, N.Y.
Description: xi, 206 pages : color illustrations ; 29 cm
Contents: ch. 1. Dada networking: how to foment a revolution in graphic design / Deborah Rothschild --
ch. 2. Design and production in the mechanical age / Ellen Lupton --
Plates: design and the avant-garde --
ch. 3. Selling an idea: modernism and consumer culture / Darra Goldstein --
Plates: design and commerce, social change, politics.
Responsibility: Deborah Rothschild, Ellen Lupton, Darra Goldstein.

Abstract:

"Drawing from Merrill C. Berman's private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. European, Soviet, and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and cigarettes to communism, utopian socialism, and the avant-garde itself." "These selections from the Berman Collection, most never before shown or reproduced in the United States, include works by well-known artists (Lissitzky, Rodchenko, Man Ray, and others) and by lesser-known masters. The book begins by detailing Berman's pivotal role in shaping the history of graphic design as he amassed his collection."--Jacket.

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schema:reviewBody""Drawing from Merrill C. Berman's private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. European, Soviet, and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and cigarettes to communism, utopian socialism, and the avant-garde itself." "These selections from the Berman Collection, most never before shown or reproduced in the United States, include works by well-known artists (Lissitzky, Rodchenko, Man Ray, and others) and by lesser-known masters. The book begins by detailing Berman's pivotal role in shaping the history of graphic design as he amassed his collection."--Jacket."
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