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Graphic design thinking : beyond brainstorming

Author: Ellen Lupton
Publisher: New York, New York ; Baltimore [Maryland] : Princeton Architectural Press : Maryland Institute College of Art, 2011. ©2011
Series: Design briefs.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Graphic design thinking : beyond brainstorming.
New York, New York ; Baltimore, [Maryland] : Princeton Architectural Press : Maryland Institute College of Art, ©2011
184 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ellen Lupton
ISBN: 1568989792 9781568989792 9781616891848 161689184X
OCLC Number: 903966916
Notes: Includes index.
Description: 1 online resource (184 pages) : illustrations (some color), photographs.
Contents: Introduction --
The design process --
How to define problems --
Brainstorming --
Mind mapping --
Interviewing --
Focus groups --
Visual research --
Brand matrix --
Brand books --
Site research --
Refining the creative brief --
How to get ideas --
Visual brain dumping --
Forced connections --
Action verbs --
Everything from everywhere --
Rhetorical figures --
Icon, index, symbol --
Sandboxing --
Co-design --
Visual diary --
Lost in translation --
Concept presentations --
How to create form --
Sprinting --
Alternative grids --
Kit of parts --
Brand languages --
Mock-ups --
Physical thinking --
Take the matter outside --
Unconventional tools --
Regurgitation --
Reconstruction --
How designers think --
How do you get in the mood? --
How do you create form? --
How do you edit?
Series Title: Design briefs.
Responsibility: Ellen Lupton, editor.

Abstract:

The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processes at work. Also featured are discussions with leading professionals--including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Sher, and Martin Venezky--about how they get ideas and what they do when the well runs dry.

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