"This volume presents, in chronological order, the milestones of graphic design history. Starting with the dawn of modern graphic design - the final decade of the nineteenth century - authors Steven Heller and Elinor Pettit have sifted through the developments of the last 110 years, and serve up a compendium of events that have shaped both graphic design and the larger world. By studying the two-page spreads devoted to each year of the last century, readers can track major, as well as off-beat, occurrences in graphic design, advertising, technology, popular culture, art, politics - and see how, historically, change in any one area affected the others." "Enhanced by hundreds of period illustrations, Graphic Design Time Line is also a desk reference, putting the major and minor developments of the field at every reader's fingertips. Those pursuing serious research, as well as those who are merely curious, will discover when influential designers were born (or died), the timeframes of important twentieth-century art movements, the dates of catchy advertising campaigns, the points at which technological revolutions occurred, and the exact instant that their favorite junk food was invented."--Jacket.