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The graphic designer's business survival guide

Author: Lawrence J Daniels
Publisher: New York : American Management Association, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A guide explains how to build a profitable, sustainable design business. It reveals how to: create a website and portfolio that highlight design solutions; do pre-pitch research and deliver winning  Read more...

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Document Type: Book
All Authors / Contributors: Lawrence J Daniels
ISBN: 9780814432419 0814432417
OCLC Number: 794037025
Notes: Includes index.
Description: vi, 227 pages : illustrations ; 23 cm
Contents: 1. Taking the plunge : a daunting, energizing journey --
Facing the reality of entrepreneurship --
Early missteps : an object lesson --
Partnering --
Do you really need a business plan? --
Building a brand voice --
2. Setting up house : firm fundamentals --
Self-discipline : the first key to success --
How should I structure my business? --
Bookkeeping : why some things are better left to others --
Location, location, location : not so much anymore --
Vendors : strategic alliances you can't grow without --
The lowdown on markups --
You're not alone : tales and tips from other creatives --
3. Design firm management : tools and templates --
Managing big-budget costs --
The print production specsheet --
Cashing in on media commissions --
Tracking sales efforts --
Assigning project identification : the key to efficient administration --
Time tracking : the key to managing profit --
The ledger : documenting and tracking receivables --
Invoicing : structuring how you get paid --
Managing cash flow --
Progressive billing : the key to staying solvent --
4. Designing a relevant firm image --
Focusing on a defined practice area --
Defining your USP --
Designing for business --
Showcasing your qualifications --
5. Communicating credibility --
Shaping an image that shapes perception --
Getting to know your prospect : pre-pitch research --
Honing presentation skills --
Overcoming jitters --
6. Effective business writing : the cornerstone of firm growth --
Good design is no excuse for bad writing --
The new contact introduction letter --
The follow-up letter --
7. Crafting a winning proposal --
Composing the real art of the deal --
Establishing creative methodology --
8. Time management : the key to design firm profitability --
Juggling the time clock --
Establishing baseline time rates --
Establishing billable time rates --
tracking billable time --
The new project start-up package --
Tracking billing information --
Project content folders --
Tracking progressive expenses --
Handling downtime --
9. Effective marketing : your passport to success --
Sales : an unavoidable reality --
Absorb like a sponge --
The importance of taking a worldview --
Self-promotion --
Testimonials : harnessing the power of praise --
Capitalizing on peer recognition --
Taking the chill out of cold calling --
Promotional marketing --
Avoiding the "eggs in one basket" predicament --
10. Growing your firm in any economic climate --
"We" vs. "me" : the art of shaping perception --
Leveling the playing field --
Corporate chemistry : adapting to cultures and personalities --
Hooking the big fish --
Mining the media --
Mining other income streams --
The nondisclosure agreement --
11. Sidestepping obstacles in your firm's path Getting past the gatekeepers --
Dealing with deadbeats --
When good projects go bad --
A sobering reality and a bright outlook --
A final word (or two).
Responsibility: Lawrence J. Daniels.

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"Whether you're a full-time freelancer or do a few projects on the side, this book will help ensure your success." "--How magazine"

 
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