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Great advertising campaigns : how they achieve both creative and business objectives

Author: Nicholas Ind
Publisher: London : Kogan Page, 1993.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This study illustrates a number of successful advertising campaigns from the USA and Europe with explanations of the varied role of advertising, and details of campaigns for brands, services and  Read more...

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Details

Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nicholas Ind
ISBN: 0749405368 9780749405366
OCLC Number: 29223861
Description: 223 pages : illustrations ; 25 cm
Responsibility: Nicholas Ind.

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