RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 74968360 LA English T1 Great American billboards : 100 years of history by the side of the road A1 Basten, Fred E., PB Ten Speed PP Berkeley, Calif. YR 2007 SN 1580086586 9781580086585 AB Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and economic landscape is illustrated decade by decade, from 1900 to 2000, through the bold and evocative graphics of 260 posters, signs, and billboards. The book focuses on trends in fashion, food, transportation, recreation, entertainment, travel, and more. Offering a lively look back at the last century's cultural zeitgeist, this collection is a visual record of a largely unheralded and seldom reproduced American art form.--From publisher description.