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Great American billboards : 100 years of history by the side of the road

Autor: Fred E Basten
Editora: Berkeley, Calif. : Ten Speed, 2007.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and  Ler mais...
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Detalhes

Gênero/Forma: History
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Fred E Basten
ISBN: 1580086586 9781580086585
Número OCLC: 74968360
Descrição: 217 p. : ill. (some col.) ; 17 x 28 cm.
Conteúdos: Along America's railways & roadways (1900-1917) --
A world at war (1917-1918) --
A stylish new beginning (1920-1929) --
Uplifting Depression spirits (1930-1939) --
Uncertain time (the pre-war 1940s) --
A nation united (1942-1943) --
A celebration (1944-1949) --
Outdoor advertising grows up (1950-1959) --
New concerns, new attitudes (1960-1969) --
Reawakening & transition (1970-1979) --
Bigger, brighter, bolder (1980-1989) --
A new era begins (1900-1999).
Responsabilidade: Fred E. Basten.

Resumo:

Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and economic landscape is illustrated decade by decade, from 1900 to 2000, through the bold and evocative graphics of 260 posters, signs, and billboards. The book focuses on trends in fashion, food, transportation, recreation, entertainment, travel, and more. Offering a lively look back at the last century's cultural zeitgeist, this collection is a visual record of a largely unheralded and seldom reproduced American art form.--From publisher description.

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