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Great American billboards : 100 years of history by the side of the road

著者: Fred E Basten
出版商: Berkeley, Calif. : Ten Speed, 2007.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and  再读一些...
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类型/形式: History
文件类型:
所有的著者/提供者: Fred E Basten
ISBN: 1580086586 9781580086585
OCLC号码: 74968360
描述: 217 p. : ill. (some col.) ; 17 x 28 cm.
内容: Along America's railways & roadways (1900-1917) --
A world at war (1917-1918) --
A stylish new beginning (1920-1929) --
Uplifting Depression spirits (1930-1939) --
Uncertain time (the pre-war 1940s) --
A nation united (1942-1943) --
A celebration (1944-1949) --
Outdoor advertising grows up (1950-1959) --
New concerns, new attitudes (1960-1969) --
Reawakening & transition (1970-1979) --
Bigger, brighter, bolder (1980-1989) --
A new era begins (1900-1999).
责任: Fred E. Basten.

摘要:

Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and economic landscape is illustrated decade by decade, from 1900 to 2000, through the bold and evocative graphics of 260 posters, signs, and billboards. The book focuses on trends in fashion, food, transportation, recreation, entertainment, travel, and more. Offering a lively look back at the last century's cultural zeitgeist, this collection is a visual record of a largely unheralded and seldom reproduced American art form.--From publisher description.

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