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Great American billboards : 100 years of history by the side of the road

著者: Fred E Basten
出版商: Berkeley, Calif. : Ten Speed, 2007.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:
Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and  再读一些...
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详细书目

类型/形式: History
附加的形体格式: Online version:
Basten, Fred E.
Great American billboards.
Berkeley, Calif. : Ten Speed, 2007
(OCoLC)989130790
文档类型 图书
所有的著者/提供者: Fred E Basten
ISBN: 1580086586 9781580086585
OCLC号码: 74968360
描述: 217 pages : illustrations (some color) ; 17 x 28 cm
内容: Along America's railways & roadways (1900-1917) --
A world at war (1917-1918) --
A stylish new beginning (1920-1929) --
Uplifting Depression spirits (1930-1939) --
Uncertain time (the pre-war 1940s) --
A nation united (1942-1943) --
A celebration (1944-1949) --
Outdoor advertising grows up (1950-1959) --
New concerns, new attitudes (1960-1969) --
Reawakening & transition (1970-1979) --
Bigger, brighter, bolder (1980-1989) --
A new era begins (1900-1999).
责任: Fred E. Basten.

摘要:

Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and economic landscape is illustrated decade by decade, from 1900 to 2000, through the bold and evocative graphics of 260 posters, signs, and billboards. The book focuses on trends in fashion, food, transportation, recreation, entertainment, travel, and more. Offering a lively look back at the last century's cultural zeitgeist, this collection is a visual record of a largely unheralded and seldom reproduced American art form.--From publisher description.

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