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The great American blow-up : puffery in advertising and selling

Author: Ivan L Preston
Publisher: Madison, Wis. : University of Wisconsin Press, ©1996.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:

This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services  Read more...

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Additional Physical Format: Online version:
Preston, Ivan L., 1931-
Great American blow-up.
Madison, Wis. : University of Wisconsin Press, ©1996
(OCoLC)647056810
Document Type: Book
All Authors / Contributors: Ivan L Preston
ISBN: 0299152502 9780299152505 0299152545 9780299152543 0299067343 9780299067342
OCLC Number: 34583843
Description: viii, 243 pages ; 24 cm
Contents: 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! --
2. Falsity without Deception: As Possible As the Law Says, but Not As Probable --
3. Puffery: Used Because It Works, Legalized Because It Doesn't --
4. The Roots of Sellerism --
5. Warranty: How Much Promise Do You Find in a Promise? --
6. Misrepresentation: How Much Lying Do You Find in a Falsehood? --
7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive --
8. The Federal Trade Commission: Accelerating the Consumerist Trend --
9. Reasonable Consumers or Other Consumers? How the FTC Decides --
10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism --
11. Additional Kinds of Puffery, Beginning with Obvious Falsity --
12. Puffing with Social and Psychological Claims --
13. Puffing with Literally Misdescriptive Names --
14. Puffing with Mock-Ups --
15. Puffery's Immunity Should Be Eliminated.
Responsibility: Ivan L. Preston.
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