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The great American blow-up : puffery in advertising and selling

Author: Ivan L Preston
Publisher: Madison, Wis. : University of Wisconsin Press, ©1996.
Edition/Format:   eBook : Document : English : Rev. edView all editions and formats
Database:WorldCat
Summary:

This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Preston, Ivan L., 1931-
Great American blow-up.
Madison, Wis. : University of Wisconsin Press, ©1996
(DLC) 96008273
(OCoLC)34583843
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ivan L Preston
ISBN: 9780299152536 0299152537
OCLC Number: 669499136
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (viii, 243 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! --
2. Falsity without Deception: As Possible As the Law Says, but Not As Probable --
3. Puffery: Used Because It Works, Legalized Because It Doesn't --
4. The Roots of Sellerism --
5. Warranty: How Much Promise Do You Find in a Promise? --
6. Misrepresentation: How Much Lying Do You Find in a Falsehood? --
7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive --
8. The Federal Trade Commission: Accelerating the Consumerist Trend --
9. Reasonable Consumers or Other Consumers? How the FTC Decides --
10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism --
11. Additional Kinds of Puffery, Beginning with Obvious Falsity --
12. Puffing with Social and Psychological Claims --
13. Puffing with Literally Misdescriptive Names --
14. Puffing with Mock-Ups --
15. Puffery's Immunity Should Be Eliminated.
Responsibility: Ivan L. Preston.

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