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Great answers to tough marketing questions

Author: P R Smith
Publisher: London ; Sterling, VA : Kogan Page, 2003.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:

With 120 challenging and entertaining questions and answers, Great Answers to Tough Marketing Questions reveals why big budgets don't always produce results, how to produce a great marketing plan and  Read more...

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: P R Smith
ISBN: 0749440228 9780749440220
OCLC Number: 664101961
Description: 1 online resource (xv, 298 pages) : illustrations
Responsibility: P.R. Smith.

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"Buy this book... you will be richly rewarded for your efforts with greater market and competitive success." Warren Keegan, Professor of Marketing and International Business and Director of the Read more...

 
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