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Great answers to tough marketing questions

Author: P R Smith
Publisher: London ; Sterling, VA : Kogan Page, 2003.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost." "Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring.  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: P R Smith
ISBN: 0749440228 9780749440220
OCLC Number: 664101961
Description: 1 online resource (xv, 298 pages) : illustrations
Contents: 1. Basic concepts and definitions of marketing --
2. Segmentation, position and the marketing mix --
3. Marketing planning --
4. Buyer behaviour --
5. Marketing research --
6. Product decisions --
7. Service decisions --
8. Pricing decisions --
9. Distribution decisions --
10. Integrated marketing communications --
11. E-marketing.
Responsibility: P.R. Smith.
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Abstract:

With 120 challenging and entertaining questions and answers, Great Answers to Tough Marketing Questions reveals why big budgets don't always produce results, how to produce a great marketing plan and  Read more...

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"Buy this book... you will be richly rewarded for your efforts with greater market and competitive success." Warren Keegan, Professor of Marketing and International Business and Director of the Read more...

 
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