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The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business

Author: Verne Harnish; Brian Dumaine; James C Collins
Publisher: New York, New York Fortune Books, an imprint of Time Home Entertainment Inc., [2013] ♭2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Verne Harnish; Brian Dumaine; James C Collins
ISBN: 9781603209786 1603209786 1603200592 9781603200592
OCLC Number: 862133478
Notes: At head of title: Fortune.
Description: 207 pages ; 21 cm.
Contents: Apple brings back Steve Jobs / Adam Sashinsky --
How free shipping saved Zappos / Jennifer Reingold --
Why Samsung lets its stars goof off / Nicholas Varchaver --
At Johnson & Johnson, the shareholder comes last / Timothy K. Smith --
Why daydreaming pays off big at 3M / Geoff Colvin --
How Intel got consumers to love chips / David A Kaplan --
Jack's GE cathedral / David A. Kaplan --
Bill Gates decides to take a week off / David A Kaplan --
Softsoap's blocking decision / Brian O'Keefe --
Toyota pursues zero defects / Alex Taylor III --
Extreme customer service at Nordstrom / Geoff Colvin --
Tata takes the sting out of a painful situation / Geoff Colvin --
Boeing bets big on the 707 / Adam Lashinsky --
IBM's Operation bear hug / Adam Lashinsky --
Wal-Mart creates the 6 a.m. meeting / Hank Gilman --
Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin --
The HP way / David A. Kaplan --
Henry Ford doubles workers' wages / Alex Taylor III.
Other Titles: Fortune.
Responsibility: by Verne Harnish and the editors of Fortune ; foreword by Jim Collins ; edited by Brian Dumaine, Fortune Senior Editor-at-Large.

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Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does  Read more...

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"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This Read more...

 
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