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|Genre/Form:||Handbooks, manuals, etc|
|Additional Physical Format:||Online version:
Hodgson, Richard S.
Greatest direct mail sales letters of all time.
Chicago, IL : Dartnell Corp., c1986 (1994 printing)
|All Authors / Contributors:||
Richard S Hodgson; Dartnell Corporation.
|Description:||iii, 454 p. : ill. ; 29 cm.|
|Other Titles:||Sales letters of all time.|
|Responsibility:||by Richard S. Hodgson.|
WorldCat User Reviews (1)
A reference book for modern direct marketers
If you are one way or the other involved in advertising and/or direct marketing, buy this book! All I can tell you. And it is not overpriced comparing to many other books. It's great. It truly is a collection of absolutely superb direct mail letters... plus... it has "Tips From The Experts," a collection...
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