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Green Business : Entrepreneur Magazine's Step-By-Step Startup Guide

Author: Entrepreneur Group.; Entrepreneur Press.
Publisher: New York : Entrepreneur Press, 2012.
Series: Entrepreneur magazine's step-by-step startup guides.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Gain the Eco-Advantage in Today's Business World!Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now!From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Magazine, Entrepreneur.
Green Business : Entrepreneur's Step-by-Step Startup Guide.
New York : Entrepreneur Press, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Entrepreneur Group.; Entrepreneur Press.
ISBN: 9781613082096 1613082096
OCLC Number: 817928807
Description: 1 online resource.
Contents: Cover; Title Page; Additional titles in Entrepreneur's Startup Series; Copyright Page; Green Business: Entrepreneur's Step by Step Startup Guide; Acknowledgements; Preface; 1 --
What Does "Green" Mean?; Looking Forward and Looking Back; Sustainability; The Eco-Lifecycle of a Product; The Green Mindset; What Does a Green Office Look Like?; Have You Ever Stepped Into a Green Store?; Have You Been to a Green Factory Lately?; The Green Homebased Businesses ... Have You Seen One?; Balancing Pragmatic Business Concerns with an Environmental Approach; 2 --
Business Decisions. What Are Your Personal Goals?What Are Your Financial Goals?; What Are Your Business Goals?; What Are Your Environmental Goals?; How to Choose the Right Business; Suit Yourself; There's No Need to Re-Invent the Wheel: A Look at 22 Successful Green Businesses; 3 --
Customers and Market Research; What Do Customers Want?; Exploring Your Target Market; Focus Groups; Utilizing Your Research; Niche Markets; Scouting the Competition; The 80-20 Rule; Common Market Research Errors; 4 --
Building Your Green Business Names, Structures, Locations, and Energy Options; Making Your Business Name Official. Business StructuresZoning Regulations; Finding a Green Location; Know Your Business Needs; Building Green from the Ground Up; Leasing Versus Buying and Building; Finding a Green Builder, Architect, and/or Contractor; Brownfields; Energy Options; Solar Panels and Wind Turbines; 5 --
Business Equipment, Furniture, and Figuring Out Your Costs; Startup Costs; Computer Considerations; Printers and Eco-Friendly Ways of Using Them; Telephone Systems; Other Equipment; Greener Office Supplies; Green Office Furniture; Green Printing; Website Designers; Startup Costs Revisited; Operating Costs. 6 --
Getting the Green to Go GreenGreen Financing; Finding Funding; The All-Important Business Plan; Your Sustainability Plan; Your Waste Management Plan; Personal Loans; Government Financing; Other Options; Financing on Your Own; 7 --
Making Your Way in a Greener World; Making Money; Knowledge; Pricing; Inventory; Ordering from Green Suppliers; Manufacturing Environmentally-Friendly Products; Growing It Yourself; Sustainable Packaging and Packing; Greener Shipping; Greener Service with a Smile; Greener Commuting; Teaming with Likeminded Companies. 8 --
People Power Your Green Team and Your CommunityEstablishing a Green Business Culture; A Green Team; Green Protocol; Building a Collective (or "Team") Mindset; Your Community; The Homebased Business; 9 --
Spreading the Word: Marketing, Promotion, and Advertising; Marketing Stories: The Good; And the Bad; Green Marketing; Having a Plan; Promoting Products and Services; Public Relations; Define Your PR Objectives; Press Releases 101; Your Company Website; Online Newsletters; Blogging; Advertising 101; 10 --
Social Responsibility; It Starts at Home; Doing for Others; Fair Trade Practices; A Green Work Environment.
Series Title: Entrepreneur magazine's step-by-step startup guides.
Responsibility: [Entrepreneur magazine].

Abstract:

Gain the Eco-Advantage in Today's Business World!Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now!From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more!Discove.

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