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Green products : perspectives on innovation and adoption

Author: João Neiva de Figueiredo; Mauro F Guillén
Publisher: Boca Raton : Taylor & Francis, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective--considering both technological and public-policy concerns. The text presents stories of success  Read more...
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Document Type: Book
All Authors / Contributors: João Neiva de Figueiredo; Mauro F Guillén
ISBN: 9781439854655 1439854653
OCLC Number: 744560382
Description: xi, 213 pages : illustrations, maps ; 25 cm
Contents: ch. 1. Mapping the universe of green products --
ch. 2. The need for sustainable energy systems --
ch. 3. The transition from oil dependency to sustainability in Denmark --
ch. 4. The revival of battery-powered electric vehicles in Japan --
ch. 5. Sustainable urban mass transport --
ch. 6. The promise of sugarcane ethanol as a cleaner combustion engine fuel --
ch. 7. The challenge of sustainable tourism --
ch. 8. Conclusion: Green product innovation and adoption --
Appendix 1: The green products universe --
Appendix 2: Essential readings on green products.
Responsibility: editors, João Neiva de Figueiredo, Mauro F. Guillén.
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Abstract:

Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective--considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of: Sustainable tourism in the Galapagos Islands. The revival of battery-powered electric vehicles in Japan. The transition from oil dependency to sustainability in Denmark. The promise of sugarcane ethanol as a cleaner fuel alternative. Sustainable urban mass transport Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. -- Book Description.

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... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products Read more...

 
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