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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Auteur: Daniel C Esty; Andrew S Winston
Uitgever: Hoboken, N.J. : Wiley, ©2009.
Editie/Formaat:   Boek : Engels : Rev. & updated [ed.Alle edities en materiaalsoorten bekijken.
Database:WorldCat
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This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business  Meer lezen...
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Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Daniel C Esty; Andrew S Winston
ISBN: 9780470393741 0470393742
OCLC-nummer: 233544890
Beschrijving: xxv, 380 p. : ill. ; 23 cm.
Inhoud: The environmental lens --
Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? --
Strategies for building eco-advantage. Managing the downside ; Building the upside --
What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture --
Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy --
Appendix I. Additional resources --
Appendix II. Methodological overview --
Appendix III. Frequently asked questions.
Verantwoordelijkheid: Daniel C. Esty, Andrew S. Winston.

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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically,  Meer lezen...

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"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader." (CNBC European Business, April 2009)

 
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