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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/70335029 Title: Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage Author: Daniel C Esty; Andrew S Winston Publisher: New Haven [Conn.] : Yale University Press, 2006. ISBN/ISSN: 9780300119978 0300119976 OCLC:70335029

  
  

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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Author:	Daniel C Esty; Andrew S Winston
Publisher:	New Haven [Conn.] : Yale University Press, 2006.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.  Read more...
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