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| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Daniel C Esty; Andrew S Winston |
| ISBN: | 9780300119978 0300119976 |
| OCLC号码: | 70335029 |
| 描述: | xv, 366 p. : ill. ; 24 cm. |
| 内容: | Acknowledgments -- Preface -- Introduction : The environmental lens -- pt. 1. Preparing for a new world. -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : Stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage. -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- appendix 1. Additional resources -- appendix 2. Methodological overview -- appendix 3. Most relevant tools for each green-to-gold play -- Notes -- Index. |
| 责任: | Daniel C. Esty and Andrew S. Winston. |
| 更多信息: |
摘要:
Explains what every executive should know to manage the environmental challenges facing society and the business world. This book demonstrates how corporations create value by building environmental thinking into their overall business strategies. It guides the business leader through pollution and natural resource management issues.
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出版商概要
""Green to Gold" provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."--Michael E. Porter, Professor, Harvard Business School
--Michael E. Porter
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