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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

저자: Daniel C Esty; Andrew S Winston
출판사: New Haven [Conn.] : Yale University Press, 2006.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
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This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Daniel C Esty; Andrew S Winston
ISBN: 9780300119978 0300119976
OCLC 번호: 70335029
설명: xv, 366 p. : ill. ; 24 cm.
내용: Acknowledgments --
Preface --
Introduction : The environmental lens --
pt. 1. Preparing for a new world. --
1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world --
2. Natural drivers of the Green Wave : environmental problems and how they shape markets --
3. Who's behind the Green Wave? : Stakeholders and the power they wield --
pt. 2. Strategies for building Eco-Advantage. --
4. Managing the downside : green-to-gold plays to reduce cost and risk --
5. Building the upside : green-to-gold plays to drive revenues and create intangible value --
pt. 3. What WaveRiders do --
6. The Eco-Advantage mindset : looking through an environmental lens --
7. Eco-tracking : understanding your company's environmental "footprint" --
8. Redesigning your world : designing for the environment and "greening" the supply chain --
9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship --
pt. 4. Putting it all together --
10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage --
11. Taking action : execution for sustained competitive advantage --
12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans --
appendix 1. Additional resources --
appendix 2. Methodological overview --
appendix 3. Most relevant tools for each green-to-gold play --
Notes --
Index.
책임: Daniel C. Esty and Andrew S. Winston.
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Explains what every executive should know to manage the environmental challenges facing society and the business world. This book demonstrates how corporations create value by building environmental  더 읽기…

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"The future of our country and our children's world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to 더 읽기…

 
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