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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Autor: Daniel C Esty; Andrew S Winston
Editora: New Haven [Conn.] : Yale University Press, 2006.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental  Ler mais...
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Daniel C Esty; Andrew S Winston
ISBN: 9780300119978 0300119976
Número OCLC: 70335029
Descrição: xv, 366 p. : ill. ; 24 cm.
Conteúdos: Acknowledgments --
Preface --
Introduction : The environmental lens --
pt. 1. Preparing for a new world. --
1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world --
2. Natural drivers of the Green Wave : environmental problems and how they shape markets --
3. Who's behind the Green Wave? : Stakeholders and the power they wield --
pt. 2. Strategies for building Eco-Advantage. --
4. Managing the downside : green-to-gold plays to reduce cost and risk --
5. Building the upside : green-to-gold plays to drive revenues and create intangible value --
pt. 3. What WaveRiders do --
6. The Eco-Advantage mindset : looking through an environmental lens --
7. Eco-tracking : understanding your company's environmental "footprint" --
8. Redesigning your world : designing for the environment and "greening" the supply chain --
9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship --
pt. 4. Putting it all together --
10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage --
11. Taking action : execution for sustained competitive advantage --
12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans --
appendix 1. Additional resources --
appendix 2. Methodological overview --
appendix 3. Most relevant tools for each green-to-gold play --
Notes --
Index.
Responsabilidade: Daniel C. Esty and Andrew S. Winston.
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Resumo:

Explains what every executive should know to manage the environmental challenges facing society and the business world. This book demonstrates how corporations create value by building environmental  Ler mais...

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""Green to Gold" is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging Ler mais...

 
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