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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Kim Carlson |
| ISBN: | 9781598699050 1598699059 |
| OCLC号码： | 225874825 |
| 注意： | "ABusiness." |
| 描述： | xv, 270 p. ; 22 cm. |
| 内容： | Irresistible reasons to green your business -- The green revolution -- The green business zeitgeist -- Greening the inside space I : maintaining green -- Greening the inside space II : building or remodeling green -- Greening the outside space : lawns, plants, drives, and roofs -- Greening the operation : people, policies, and practices -- Greening the fleet : moving people and product -- Greening the product : the Holy Grail -- Greening the package : we can do better -- Selling green up and down the ranks : bosses and employees -- Marketing green : a formula for success -- Pitfalls to avoid : oh, the mistakes I've made -- Getting started : a kick in the green jeans. |
| 责任： | Kim Carlson. |
摘要：
Shows managers practical ways to make their companies environmentally responsible while staying profitable and efficient. This book explains various topics ranging from green marketing to setting up a carbon footprint assessment for the company.
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