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|All Authors / Contributors:||
Martin Charter; Michael J Polonsky
|Notes:||Previous edition: 1992.|
|Description:||432 pages : illustrations, maps ; 25 cm|
|Contents:||Sect. 1. Strategic developments --
Sect. 2. Greening the 'marketing mix' --
Sect. 3. Case studies.
An invaluable learning resource for businesses interested in increasing their future profitability and learning from the best practice of those companies who have been pioneers in the movement