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Greener marketing : a global perspective on greening marketing practice.

Author: Martin Charter; Michael J Polonsky
Publisher: Sheffield : Greenleaf, 1999.
Edition/Format:   Print book : English : 2nd ed.View all editions and formats
Database:WorldCat
Summary:

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in  Read more...

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Document Type: Book
All Authors / Contributors: Martin Charter; Michael J Polonsky
ISBN: 1874719144 9781874719144
OCLC Number: 41960787
Notes: Previous edition: 1992.
Description: 432 pages : illustrations, maps ; 25 cm
Contents: Sect. 1. Strategic developments --
Sect. 2. Greening the 'marketing mix' --
Sect. 3. Case studies.

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An invaluable learning resource for businesses interested in increasing their future profitability and learning from the best practice of those companies who have been pioneers in the movement Read more...

 
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