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Greenhouse operation and management

Author: Paul V Nelson
Publisher: Boston : Prentice Hall, [2011] ©2012
Edition/Format:   Print book : English : Seventh editionView all editions and formats
Database:WorldCat
Summary:
"[This book] is a state-of-the-art guide to the operation of commercial flower and vegetable greenhouses and presents coverage in the order in which decision-making concerns occur for a person entering the greenhouse business ... It provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business - from the physical facilities, to the day-to-day operations, to business management and  Read more...
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Document Type: Book
All Authors / Contributors: Paul V Nelson
ISBN: 9780132439367 0132439360 9780135071151 0135071151
OCLC Number: 148692475
Description: xv, 607 pages : illustrations (some color) ; 28 cm
Contents: Floriculture - a global industry : Origin of the greenhouse industry ; United States production ; World production ; Floral marketing ; Production opportunities in developed market countries ; Careers in the greenhouse industry --
Greenhouse construction ; Location ; Floor plan ; Glass greenhouses ; Film plastic greenhouses ; Rigid-panel greenhouses ; Benches and beds ; Cost of greenhouse construction ; New design innovations --
Greenhouse heating : Types of heat loss ; Heating systems ; Greenhouse temperature sensing ; Emergency heaters and generators ; Fuel ; Calculation of heat requirements ; Heat conservation --
Greenhouse cooling : Summer cooling systems ; Winter cooling systems ; Cooling hobby greenhouses ; Integration of heating and cooling systems --
Environmental control Systems : Types of controls --
Root substrate : Functions of root substrate ; Adaptation of field soil to containers ; Desirable properties of a root substrate ; Components of root substrate ; Soil-based substrate ; Soilless substrate ; Economics of substrate ; Preparation and handling of substrate --
Root Substrate pasteurization : Steam pasteurization ; Chemical pasteurization ; Reinoculation --
Watering : Effects of watering on plants ; Rules of watering ; Water quality ; Watering systems ; Greenhouse water lines ; Further considerations --
Fertilization : Fertilization programs ; Nutritional monitoring and diagnosis ; Corrective procedures --
Carbon dioxide fertilization : Role of carbon ; Carbon deficiency ; Carbon dioxide injection ; Economics of carbon dioxide injection --
Light and temperature : Light ; Temperature --
Regulation of plant growth : Nonchemical growth control ; Chemical growth control of height ; Other growth regulators used in greenhouse crop production ; Application of growth regulators ; Other benefits with the application of plant growth regulators --
Insect and mite management in greenhouses : Insect and mite pests of greenhouses ; Feeding behaviors of insect and mite pests ; Biological control ; Pesticides --
Disease management : Introduction to plant diseases ; Disease detection and diagnosis ; Disease management ; Disease control materials --
Maintaining postproduction quality : General issues ; Preharvest factors ; Harvest ; Storage and shipping ; Retail environment ; Containerized plants ; Cut flowers, foliages, stems and fruits ; Unrooted cuttings ; Commercial testing --
Marketing : Packaging ; Grades and standards ; The market system ; Eco-labels ; Promotion, advertising, and branding ; Marketing strategies --
Business management : Business plan ; Executive summary ; Business description ; Strategic plan : business and industry profiles ; Production and operations plan ; Market analysis : marketing plan ; Management and personnel plans ; Financial plan.
Responsibility: Paul V. Nelson.

Abstract:

"[This book] is a state-of-the-art guide to the operation of commercial flower and vegetable greenhouses and presents coverage in the order in which decision-making concerns occur for a person entering the greenhouse business ... It provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business - from the physical facilities, to the day-to-day operations, to business management and marketing."--Jacket.

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