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Greening business : profiting the corporation and the environment

Author: Paul Shrivastava
Publisher: Cincinnati, Ohio : Thomson Executive Press, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Get ready for a startling revelation: Your company doesn't have to trade profits for environmental correctness. That's right! Becoming environmentally responsive is good for your bottom line. Let Shrivastava's compelling book provide you with the guidance you need to do your own greening. You'll see how protecting the environment and your profits go hand in hand.
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Genre/Form: Case studies
Additional Physical Format: Online version:
Shrivastava, Paul.
Greening business.
Cincinnati, Ohio : Thomson Executive Press, ©1996
(OCoLC)647069882
Document Type: Book
All Authors / Contributors: Paul Shrivastava
ISBN: 0538844523 9780538844529
OCLC Number: 31608981
Description: xiii, 255 pages : illustrations ; 24 cm
Contents: pt. I. Why Green: The Logic for Greening. 1. The Corporate Environmental Challenge. 2. Sustainable Development and Sustainable Corporations. 3. Global Environmental Competitiveness. 4. Ethical and Political Imperatives --
pt. II. Who Is Green: Case Studies of Environmentally Correct Companies. 5. Missionary Greening: The Body Shop. 6. Total Systems Approach: Procter & Gamble, Inc. 7. Green Trading: Loblaw International Merchants. 8. Organic Greening: Ben & Jerry's Homemade Ice Creams, Inc. 9. Rational Pragmatic Greening: The Volvo Car Company. 10. Cost-Effective Green Technologies: The 3M Company. 11. "Green Japan, Inc." --
pt. III. What and How to Green. 12. Greening Vision, Inputs, Throughputs, and Outputs. 13. Green Tools and Processes. 14. Toward Second-Order Greening.
Responsibility: Paul Shrivastava.

Abstract:

Get ready for a startling revelation: Your company doesn't have to trade profits for environmental correctness. That's right! Becoming environmentally responsive is good for your bottom line. Let Shrivastava's compelling book provide you with the guidance you need to do your own greening. You'll see how protecting the environment and your profits go hand in hand.

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