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Greenwash : big brands and carbon scams

Author: Guy Pearse
Publisher: Collingwood, Vic. : Black Inc., 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Going green is the new black. In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funneled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be?
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Document Type: Book
All Authors / Contributors: Guy Pearse
ISBN: 1863955755 9781863955751
OCLC Number: 793599702
Notes: Includes index.
Description: 264 pages, [8] pages of color plates ; 24 cm
Contents: Front Cover; Copyright; GREENWASH; Contents; Dedication; Introduction; Banks; Beer; Big Box Grocery and Retail; Cars; Celebrities; Coffee; Earth Hour; Electricity; Fashion; Fast Food; Flights; Freight; Home Appliances and Entertainment; Hotels; Luxe Punting; Media; Online Searching, Shopping, Socialising; Petrol; Pets; Phones, Computers and Office Electronics; Professional Services; Real Estate; Sex; Soft Drink; Sports; Sweet Treats; Conclusion; Your Pocket Guide to Greenwashing; Picture Section; Acknowledgements.
Responsibility: Guy Pearse.

Abstract:

Going green is the new black. In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly  Read more...

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"Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live." - David Suzuki

 
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