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The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands.

Author: Guy Pearse
Publisher: New York : Skyhorse Publishing, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to?Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even?friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pearse, Guy.
Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands.
New York : Skyhorse Publishing, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Guy Pearse
ISBN: 9781629140759 1629140759
OCLC Number: 884645927
Description: 1 online resource (348 pages)
Contents: Cover; Title Page; Copyright; Contents; Dedication; Introduction; Banks; Beer; Big Box Grocery and Retail; Cars; Celebrities; Coffee; Earth Hour; Electricity; Fashion; Fast Food; Flights; Freight; Home Appliances and Entertainment; Hotels; Cruising and Casinos; Media; Online Searching, Shopping, Socialising; Gasoline; Pets; Phones, Computers and Office Electronics; Professional Services; Real Estate; Sex; Soft Drinks; Sports; Sweet Treats; Conclusion; Epilogue; Your Pocket Guide to Greenwashing; Acknowledgements; Index.

Abstract:

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to?Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even?friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?In The Greenwash Effect, G.

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