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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Kimberly Elam |
| ISBN: | 1568984650 9781568984650 |
| OCLC号码： | 54082256 |
| 描述： | 120 p. : ill. (some col.) ; 22 cm. |
| 内容： | Introduction -- Project elements and process -- Constraints and options -- Proportion of elements -- Grouping -- Negative space and grouping -- Perimeter edge and axial relationships -- Law of thirds -- Circle and composition -- Horizonal composition -- Brochure for Die Neue typographie -- Cover page and text pages from the Isms of art -- Spread from the catalog of Bauhaus products -- Theatre Am Hechtplatz advertisement -- SamataMason web site -- Institute for architecture and urban studes graphic program -- Sotheby's graphic program -- Table of contents spread for the New urban landscape -- Horizonal/vertical composition -- Zurcher Kunstler im Helmhaus poster -- Nike ACG pro purchase catalog -- Program fro Zurich University's 150th anniversary -- Best Swiss posters of the year 1992 -- Festival d'ete (summer festival), program spread -- Columbia University, graduate school of architecture and planning posters -- Diagonal composition -- Kandinsky poster -- Page from Reklama Mechano -- Page from the Next call -- National-Zeitung (newspaper) poster series -- Title page studies for the Freiburg Municipal theatre -- Columbia University, graduate school of architecture and planning, lecture and exhibition posters -- Typographic hierarchy -- Case study: Identification of the AIDS virus -- Case study: Beginning of communism in Cuba -- Case study: Levi's become fashion -- Case study: If the glove don't fit, you must acquit -- Acknowledgments -- Image credits -- Selected bibliography -- Index. |
| 丛书名： | Design briefs. |
| 责任： | Kimberly Elam. |
| 更多信息： |
摘要：
From the Publisher: Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.
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