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Grinding it out : the making of McDonald's

Author: Ray Kroc; Robert Anderson
Publisher: [New York] : St. Martin's Paperbacks, 1987, ©1977.
Edition/Format:   Print book : English : St. Martin's pbk. edView all editions and formats
Summary:
"Few entrepreneurs can claim to have radically changed the way we live, but Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising earned him a place beside the men and women who founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was  Read more...
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Genre/Form: Autobiographies
Biography
Named Person: Ray Kroc; Ray Kroc
Document Type: Book
All Authors / Contributors: Ray Kroc; Robert Anderson
ISBN: 0312929870 9780312929879 125013028X 9781250130280
OCLC Number: 36082552
Notes: Includes index.
Description: 218 pages : illustrations ; 18 cm
Responsibility: by Ray Kroc ; with Robert Anderson.

Abstract:

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising  Read more...

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"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Read more...

 
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