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Ground wars : personalized communication in political campaigns

Author: Rasmus Kleis Nielsen
Publisher: Princeton : Princeton University Press, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran  Read more...
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Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rasmus Kleis Nielsen
ISBN: 9780691153049 0691153043 9780691153056 0691153051
OCLC Number: 724663982
Description: viii, 239 pages : illustrations, map ; 24 cm
Contents: Prologue: welcome to the campaigns --
Personalized political communication in American campaigns --
The ground war enters the twenty-first century --
Contacting voters at home --
Organizing campaign assemblages --
Targeting voters for personal contacts --
Always fighting the same ground war?
Responsibility: Rasmus Kleis Nielsen.

Abstract:

Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This  Read more...
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Winner of the 2014 Doris Graber Award, Political Communication Section of the American Political Science Association "Although running for office by knocking on doors may seem quant and Read more...

 
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