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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/172980082 Title: Groundswell : winning in a world transformed by social technologies Author: Charlene Li; Josh Bernoff Publisher: Boston, Mass. : Harvard Business Press, ©2008. ISBN/ISSN: 9781422125007 1422125009 OCLC:172980082

  
  

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Groundswell : winning in a world transformed by social technologies

Author:	Charlene Li; Josh Bernoff
Publisher:	Boston, Mass. : Harvard Business Press, ©2008.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2.  Read more...
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