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Groundswell : winning in a world transformed by social technologies

Author: Charlene Li; Josh Bernoff
Publisher: Boston, Mass. : Harvard Business Press, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing,  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charlene Li; Josh Bernoff
ISBN: 9781422125007 1422125009
OCLC Number: 172980082
Description: xiii, 286 pages : illustrations ; 25 cm
Contents: Understanding the groundswell --
Why the groundswell--and why now? --
Jujitsu and the technologies of the groundswell --
The social technographics profile --
Tapping the groundswell --
Strategies for tapping the groundswell --
Listening to the groundswell --
Talking with the groundswell --
Energizing the groundswell --
Helping the groundswell to support itself --
Embracing the groundswell --
The groundswell transforms --
How connecting with the groundswell transforms your company --
The groundswell inside your company --
The future of the groundswell.
Responsibility: Charlene Li, Josh Bernoff.
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Abstract:

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies  Read more...

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There is no question that this is the book to read if you are in a corporate environment. - 800 CEO Read's Social Media University's Reading List, August 2009

 
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