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Groundswell : winning in a world transformed by social technologies

Author: Charlene Li; Josh Bernoff
Publisher: Boston, Mass. : Harvard Business ; London : McGraw-Hill [distributor], 2011.
Edition/Format:   Print book : English : Updated and expanded edView all editions and formats
Database:WorldCat
Summary:

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or  Read more...

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Document Type: Book
All Authors / Contributors: Charlene Li; Josh Bernoff
ISBN: 9781422161982 1422161986
OCLC Number: 751517728
Notes: Previous edition: 2008.
Description: 1 volume
Responsibility: Charlene Li and Josh Bernoff.

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"If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how Read more...

 
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