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Group influence on consumer brand choice

Author: Robert E Witt
Publisher: [Austin] Bureau of Business Research, University of Texas at Austin, 1970.
Series: Studies in marketing, no. 13.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Witt, Robert E.
Group influence on consumer brand choice.
[Austin] Bureau of Business Research, University of Texas at Austin, 1970
(OCoLC)756425603
Document Type: Book
All Authors / Contributors: Robert E Witt
ISBN: 0877550875 9780877550877
OCLC Number: 92654
Description: xi, 79 pages 23 cm.
Series Title: Studies in marketing, no. 13.
Responsibility: [by] Robert E. Witt.

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