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Grow from within : mastering corporate entrepreneurship and innovation

Author: Robert C Wolcott; Michael J Lippitz
Publisher: New York : McGraw-Hill, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A hands-on guide to driving new growth through corporate entrepreneurship

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert C Wolcott; Michael J Lippitz
ISBN: 0071598324 9780071598323
OCLC Number: 318409120
Description: xii, 260 pages : illustrations ; 24 cm
Contents: Introduction : corporate entrepreneurship, innovation, and organic growth --
Understanding corporate entrepreneurship --
New business design --
Emerging models of corporate entrepreneurship --
Which model of corporate entrepreneurship is right for you? --
Leadership from all levels --
Grow from within; learn from everywhere --
Appendix A : innovation radar concept development questions --
Appendix B : history of corporate entrepreneurship.
Responsibility: Robert C. Wolcott, Michael J. Lippitz.

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