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Grow : how ideals power growth and profit at the world's greatest companies

Author: Jim Stengel
Publisher: New York : Crown Business, ©2011.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.
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Document Type: Book
All Authors / Contributors: Jim Stengel
ISBN: 9780307720351 0307720357
OCLC Number: 757931023
Description: xi, 322 pages : illustrations ; 24 cm
Contents: Introduction: the ultimate growth driver --
Ideal: a definition --
The ideal factor: great businesses have great ideals --
The Stengel study of business growth --
The ideal tree framework: a method to their weirdness --
Must-do number 1: discover an ideal in one of five fields of fundamental human values --
Discovery's endless business: satisfying curiosity --
Must-do number 2: build your culture around your ideal --
How pampers changed the world: how an ideal transformed a culture and a business --
Must-do number 3: communicate your ideal to engage employees and customers --
Must-do number 4: deliver a near-ideal customer experience --
Must-do number 5: evaluate your progress and people against your ideal --
Keep it going: evolve your ideal to renew competitive advantage --
Conclusion: start big or start small, but start now.
Responsibility: Jim Stengel.

Abstract:

Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.

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