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Growth and competitive strategy in 3 circles.

Publisher: Arlington, Virginia : Saylor Academy, Minneapolis : Open Textbook Library 2012- ©2012-
Series: Open Textbook Library.
Edition/Format:   Website : Document   Continually Updated Resource   Computer File : English
Summary:
"The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the  Read more...
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Details

Genre/Form: Textbooks
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
ISBN: 9781453343623 1453343628
OCLC Number: 953699638
Notes: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee.
Description: 1 online resource : illustrations.
Details: Mode of access: World Wide Web.
Series Title: Open Textbook Library.
Other Titles: Growth and competitive strategy in three circles

Abstract:

"The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame."--Open Textbook Library.

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