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Growth Strategies.

Author: Emerald Group Publishing.
Publisher: Emerald Group Publishing 2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of market share, but they also pushed out the boundaries of their core businesses to somewhat new areas. Overall, the best  Read more...
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Genre/Form: Electronic resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Emerald Group Publishing.
ISBN: 1280706333 9781280706332 184663279X 9781846632792
OCLC Number: 743206875
Description: 1 online resource (22)

Abstract:

In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of market share, but they also pushed out the boundaries of their core businesses to somewhat new areas. Overall, the best growth ideas do not usually come from exotic mental gymnastics, investment bankers, gurus, or the pressure to find the next hot market or invent the next technology. For in at least 85 percent of the companies profiled by Zook, the best growth initiatives came from drilling down in more detail into the customer base. Find out about strategic growth in this Briefing.

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