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Grundlagen des Designmanagements

Author: Kathryn Best
Publisher: München : Stiebner, 2010.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
Summary:
Design im Kontext -- Design im Überblick -- Management im Überblick -- Finanz- und Rechnungswesen -- Marketing und Markenkommunikation -- Design und Innovation.
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Genre/Form: 0 Gesamtdarstellung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kathryn Best
ISBN: 9783830713913 3830713916
OCLC Number: 670204663
Notes: Literaturangaben.
Description: 208 S. : ill., graph. Darst. ; 23 cm.
Other Titles: Fundamentals of design management.
Responsibility: Kathryn Best. [Übers. aus dem Engl.: Christa Trautner-Suder].
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Abstract:

Design im Kontext -- Design im Überblick -- Management im Überblick -- Finanz- und Rechnungswesen -- Marketing und Markenkommunikation -- Design und Innovation.

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