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Grundlagen des Marketing

Author: Gary Armstrong; Philip Kotler; John Saunders; Veronica Wong
Publisher: München [u.a.] : Pearson Studium, [2008]
Series: Wi - Wirtschaft.
Edition/Format:   Book : German : 4., aktualisierte Aufl., [Nachdr.]View all editions and formats
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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gary Armstrong; Philip Kotler; John Saunders; Veronica Wong
ISBN: 9783827371768 3827371767
OCLC Number: 254436220
Notes: Literaturangaben.
Description: 1135 S. : ill., graph. Darst.
Series Title: Wi - Wirtschaft.
Other Titles: Principles of marketing.
Responsibility: Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong.

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