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Grundlagen des Marketing

Author: Gary ArmstrongPhilip Kotler̤ Kotler-Armstrong-Saunders-WongJohn SaundersWerner WaltherAll authors
Publisher: München : Pearson Studium, 2004.
Series: wi - Wirtschaft; Marketing.
Edition/Format:   Book : German : 3., überarb. Aufl. , [Nachdr.View all editions and formats
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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gary Armstrong; Philip Kotler; ̤ Kotler-Armstrong-Saunders-Wong; John Saunders; Werner Walther; Veronica Wong
ISBN: 3827370248 9783827370242
OCLC Number: 254971736
Description: 1198 S : Ill., graph. Darst ; 24 cm.
Series Title: wi - Wirtschaft; Marketing.
Other Titles: Principles of marketing .
Responsibility: Philip Kotler .̤ [Dt. Übers.: Werner Walther].

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