skip to content
Grundlagen des Marketing Preview this item
ClosePreview this item
Checking...

Grundlagen des Marketing

Author: Gary ArmstrongPhilip Kotler̤ Kotler-Armstrong-Saunders-WongJohn SaundersWerner WaltherAll authors
Publisher: München : Pearson Studium, 2004.
Series: wi - Wirtschaft; Marketing.
Edition/Format:   Print book : German : 3., überarb. Aufl. , [Nachdr.View all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gary Armstrong; Philip Kotler; ̤ Kotler-Armstrong-Saunders-Wong; John Saunders; Werner Walther; Veronica Wong
ISBN: 3827370248 9783827370242
OCLC Number: 254971736
Description: 1198 S : Ill., graph. Darst ; 24 cm.
Series Title: wi - Wirtschaft; Marketing.
Other Titles: Principles of marketing .
Responsibility: Philip Kotler .̤ [Dt. Übers.: Werner Walther].

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/254971736> # Grundlagen des Marketing
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "254971736" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2487744457#Place/munchen> ; # München
    schema:about <http://experiment.worldcat.org/entity/work/data/2487744457#Topic/marketing_swd_id_40375894> ; # Marketing ; SWD-ID: 40375894
    schema:about <http://experiment.worldcat.org/entity/work/data/2487744457#Topic/marketing> ; # Marketing
    schema:bookEdition "3., überarb. Aufl. , [Nachdr.]" ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/277123584> ; # Veronica Wong
    schema:contributor <http://experiment.worldcat.org/entity/work/data/2487744457#Person/armstrong_gary> ; # Gary Armstrong
    schema:contributor <http://viaf.org/viaf/42657707> ; # Werner Walther
    schema:contributor <http://experiment.worldcat.org/entity/work/data/2487744457#Person/kotler_armstrong_saunders_wong> ; # .̤ Kotler-Armstrong-Saunders-Wong
    schema:contributor <http://viaf.org/viaf/164184532> ; # John Saunders
    schema:contributor <http://viaf.org/viaf/14771959> ; # Philip Kotler
    schema:datePublished "2004" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2487744457> ; # Principles of marketing .
    schema:genre "Lehrbuch"@de ;
    schema:inLanguage "de" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/2487744457#Series/wi_wirtschaft_marketing> ; # wi - Wirtschaft Marketing.
    schema:name "Grundlagen des Marketing"@de ;
    schema:productID "254971736" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/254971736#PublicationEvent/munchen_pearson_studium_2004> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/2487744457#Agent/pearson_studium> ; # Pearson Studium
    schema:url <http://swbplus.bsz-bw.de/bsz118048112cov.htm> ;
    schema:url <http://swbplus.bsz-bw.de/bsz118048112vlg.htm> ;
    schema:workExample <http://worldcat.org/isbn/9783827370242> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/254971736> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2487744457#Agent/pearson_studium> # Pearson Studium
    a bgn:Agent ;
    schema:name "Pearson Studium" ;
    .

<http://experiment.worldcat.org/entity/work/data/2487744457#Person/armstrong_gary> # Gary Armstrong
    a schema:Person ;
    schema:familyName "Armstrong" ;
    schema:givenName "Gary" ;
    schema:name "Gary Armstrong" ;
    .

<http://experiment.worldcat.org/entity/work/data/2487744457#Person/kotler_armstrong_saunders_wong> # .̤ Kotler-Armstrong-Saunders-Wong
    a schema:Person ;
    schema:familyName "Kotler-Armstrong-Saunders-Wong" ;
    schema:givenName "" ;
    schema:name ".̤ Kotler-Armstrong-Saunders-Wong" ;
    .

<http://experiment.worldcat.org/entity/work/data/2487744457#Series/wi_wirtschaft_marketing> # wi - Wirtschaft Marketing.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/254971736> ; # Grundlagen des Marketing
    schema:name "wi - Wirtschaft Marketing." ;
    schema:name "wi - Wirtschaft Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/2487744457#Topic/marketing_swd_id_40375894> # Marketing ; SWD-ID: 40375894
    a schema:Intangible ;
    schema:name "Marketing ; SWD-ID: 40375894"@de ;
    .

<http://viaf.org/viaf/14771959> # Philip Kotler
    a schema:Person ;
    schema:familyName "Kotler" ;
    schema:givenName "Philip" ;
    schema:name "Philip Kotler" ;
    .

<http://viaf.org/viaf/164184532> # John Saunders
    a schema:Person ;
    schema:familyName "Saunders" ;
    schema:givenName "John" ;
    schema:name "John Saunders" ;
    .

<http://viaf.org/viaf/277123584> # Veronica Wong
    a schema:Person ;
    schema:familyName "Wong" ;
    schema:givenName "Veronica" ;
    schema:name "Veronica Wong" ;
    .

<http://viaf.org/viaf/42657707> # Werner Walther
    a schema:Person ;
    schema:familyName "Walther" ;
    schema:givenName "Werner" ;
    schema:name "Werner Walther" ;
    .

<http://worldcat.org/entity/work/id/2487744457> # Principles of marketing .
    schema:name "Principles of marketing ." ;
    .

<http://worldcat.org/isbn/9783827370242>
    a schema:ProductModel ;
    schema:isbn "3827370248" ;
    schema:isbn "9783827370242" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.