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顧客關係管理 : 資料庫行銷方法之應用 /
Gu ke guan xi guan li : zi liao ku xing xiao fang fa zhi ying yong

Author: 庫瑪 (Kumar, V., 1957- ) V. Kumar, Werner J. Reinartz著 ; 洪育忠, 謝佳蓉譯. 雷納慈 洪育忠. 謝佳蓉Ku Ma, (Kumar V. 1957- )Lei Na Ci, (Reinartz Werner J.)Yu-zhong HongJia-rong Xie, (guan li ke xue)All authors
Publisher: 華泰文化, Tai bei shi : Hua tai wen hua, 2007.02.
Edition/Format:   Print book : Biography : Chinese : Chu ban
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Material Type: Biography
Document Type: Book
All Authors / Contributors: 庫瑪 (Kumar, V., 1957- ) V. Kumar, Werner J. Reinartz著 ; 洪育忠, 謝佳蓉譯. 雷納慈 洪育忠. 謝佳蓉 ; Ku Ma, (Kumar V. 1957- ); Lei Na Ci, (Reinartz Werner J.); Yu-zhong Hong; Jia-rong Xie, (guan li ke xue); V Kumar; Werner J Reinartz
ISBN: 9576096782 9576096782 9789576096785
OCLC Number: 228780117
Notes: Gu ma gai yi Ku ma.
Includes index.
Description: 425 p. : tu ; 23 cm
Other Titles: Zi liao ku xing xiao fang fa zhi ying yong
Responsibility: V. Kumar, Werner J. Reinartz zhu ; Hong yu zhong, Xie jia rong yi.

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