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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

Author: Jay Conrad Levinson; Jeannie Levinson; Amy Levinson
Publisher: Boston, MA : Houghton Mifflin, 2007.
Edition/Format:   eBook : Document : English : 4th ed., Completely updated and expanded edView all editions and formats
Summary:
From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Levinson, Jay Conrad.
Guerrilla marketing.
Boston, MA : Houghton Mifflin, 2007
(DLC) 2006033833
(OCoLC)73742461
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jay Conrad Levinson; Jeannie Levinson; Amy Levinson
ISBN: 9780547347660 0547347669
OCLC Number: 748285021
Description: 1 online resource (xii, 368 pages)
Contents: Introduction --
Part 1: Guerrilla Approach --
1: What is guerrilla marketing today? --
2: Need for guerrilla marketing --
3: Sixteen monumental secrets of guerrilla marketing --
4: Developing a guerrilla marketing plan --
5: Developing truly creative marketing --
6: Selecting the most lethal marketing methods --
7: Secrets of saving marketing money --
8: Research: the starting point of a guerrilla marketing campaign --
Part 2: Minimedia Marketing --
9: Truths about minimedia marketing --
Part 3: Maximedia Marketing --
10: Guerrilla-style maximedia marketing --
Part 4: New-Media Marketing --
11: E-media marketing --
12: Info-media marketing --
13: Human-media marketing --
14: Nonmedia marketing --
Part 5: Nature of the guerrilla --
15: Guerrilla company attributes --
16: Guerrilla company attitudes --
17: Guerrilla marketing psychology --
200 weapons of guerrilla marketing --
Acknowledgements --
Informational arsenal for guerrillas --
Index.
Other Titles: Easy and inexpensive strategies for making big profits from your small business
Easy & inexpensive strategies for making big profits from your small business
Responsibility: Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
More information:

Abstract:

From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf.

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